Why are you still washing your clothes in warm water?

We are launching in 2 days and it s very important for us to let you know our values as a brand and talk about how to help save the environment. There are plenty of little steps that people can make at home to reduce the environmental impact. And yes, of course – this also includes to reconsider whether it is necessary to wash you clothes in warm water.

While the eco-footprint of each step is small, thousands of people doing the same thing can make a difference. So this time let’s talk about why it’s better to use cold water for the washer instead of hot water.

The importance of water temperature or why not to use warm water

Minimizing environmental impact by using better laundry methods is affordable for everyone. Doing the Laundry in warm water – a practice which is as costly as it is environmentally unfriendly. What’s more, it doesn’t make our clothes any cleaner. Here’s why you should make the switch to cold water.

Given that we all have to do it, it should come as little surprise to learn that laundry exerts a significant global footprint. Of the total energy use and greenhouse-gas emissions produced by a single load of laundry, approximately 75% of it comes from warming the water itself.

There is also the cost to consider. According to Consumer Reports, doing laundry in cold water will save you upwards of $60 per year (or more if you live in an area with higher-than-average electricity rates), assuming an average of 300 loads per year. That may not sound like much, but it’s significant when considering the pressure placed across the entire electrical grid.

Indeed, cold water is actually good for certain clothes. Lower temperatures protect the dyes, and therefore the colour of clothes, while also helping to preserve the fit of the clothes by preventing shrinkage, particularly along the seams. What’s more, some stains, like blood, should only be washed in cold water. Warm water just makes blood stains set in.

How to use cold water

So aside from some rare instances, there is really no reason for you to keep washing your clothes in warm water. Here you have some practical tips:

You can wash everything in cold water successfully, as long as you follow a few basic rules: Only use liquid detergent, as most powders need warm water to completely dissolve and clean successfully. Use the proper amount of detergent – too little and your wash load will not come clean, and too much will leave a soapy residue behind on your wash.

Final tip

Also, do not overload the washer; be sure to leave space for items to move around in the water

Finally, don’t forget that helping to save the environment isn’t a totally altruistic exercise.


Sources: New York Times | Consumer Reports

Big hug for all of you and remember that next Monday our new collection is out. 😉