fast fashion vs slow fashion

Fast Fashion vs Slow Fashion

fast fashion -vs-slow

When the “Fast-Everything” emerged

At the beginning of the 21st century a new phenomena influenced the way we consume, the way we eat and the way we dress… The rise of FAST

And just around the 1980s and 1990s “Fast Fashion” became a new production strategy for the fashion scene that soon showed its unsustainable ways.

The rise of FAST FASHION

Fast Fashion means an unsustainable practice of producing and purchasing clothing as if it was disposable. More especifically it refers to cheap, trendy, unfair but popular clothing chains which rapidly change their inventory and styles. The fast pace of product changing causes big problems for the textile industry and the environment.

Cheaply made products are the cause for a whole lot more than just simply saving the buyer some money.

Cheap clothing means cheap and potentially unethical labor, cheap production, synthetic materials, toxic dyes and chemicals, an increase in pesticide use, an increase in pollution, low product lifetime, and an increasing trend towards the “throw-away culture.”

It would be great if consumers should were aware of all this negative impact by the time they are buying cheap clothes. But, of course, not everyone is a specialist in and has all the knowledge and insights…

So, to make it a little easier to understand we can use a simple comparison:

We could say that the Fast Fashion Industry is very similar and as unhealthy as Fast Food:

  • cheap
  • unhealthy
  • poor quality
  • addictive to many people


No wonder! When we take into consideration that the prices of some clothes are so cheap that buying them is as easy as getting a burger and chips. And just as with Fast Food this makes the consumer always go back for more….and more…and more.

In short, like cheap Fast Food, the Fast Fashion Industry seems to be made out of rubbish.

And in the same way that Fast Food is unhealthy for your body, Fast Fashion is unhealthy for the planet.

Now the GOOD NEWS:

It doesn’t have to be like that. We can do things differently and many people have already started. 

Instead of going fast they decided to go SLOW – and SLOW FASHION was born!

If we want to return to our previous comparison we could say that SLOW Fashion is like Slow Food; the healthy, tasty and delicious range of local home made food. The one we all love 😉

The need of Slow

Changing into a more sustainable and ‘slow’ way of producing became a necessity and

lead to the foundation of the slow food movement (Peverelli, 2015).

The Fashion scene followed almost twenty years later, in 2000 the first slow reactions of society and fashion labels arose – still unable to compete with the system in reign though. It was even waiting for 2007 to name itself Slow Fashion (Fletcher, 2007).

The term SLOW is of course a direct reaction to the FAST movement. But not particularly focusing on the aspect of speed , it’s focussing more on a form of consciousness, awareness and a sense of respect for materials and people.

ETHICAL, FAIR, and ORGANIC are words that mark the difference.

Slow Fashion represents all steps unified to produce or buy clothes. Slow fashion is focused on ethical consumerism. Simply put, it is about knowing who made the clothes you’re buying and whether or not the manufacturer is responsible and accountable in all the steps involved in the process. Slow fashion clothes may be small on trend but big in quality. They are made with high quality materials and are from reputable sources.

As someone who wants to continue wearing quality clothes despite the changes in finance, Slow Fashion is definitely a good option. You will get better quality clothing while knowing that the manufacturers who made your clothes have made a commitment to be socially and environmentally ethical.

With the help of Slow Fashion it’s possible to be a fashionable forward thinking person, to radiate effortless style and gently tread on earth all at the same time.

While there is still a lot of room for improvement in the Slow Fashion Industry, rising consumer awareness can start to mark the difference and encourage changing from Fast Fashion to Slow Fashion.

So, to make an ethical fashion choice is a MUST nowadays.

FACT is that FAST FASHION is unsustainable and will not last for much longer.

There are no two ways about it.

Now it’s up to you. Will you go SLOW with us and lead by example?


Why are you still washing your clothes in warm water?

We are launching in 2 days and it s very important for us to let you know our values as a brand and talk about how to help save the environment. There are plenty of little steps that people can make at home to reduce the environmental impact. And yes, of course – this also includes to reconsider whether it is necessary to wash you clothes in warm water.

While the eco-footprint of each step is small, thousands of people doing the same thing can make a difference. So this time let’s talk about why it’s better to use cold water for the washer instead of hot water.

The importance of water temperature or why not to use warm water

Minimizing environmental impact by using better laundry methods is affordable for everyone. Doing the Laundry in warm water – a practice which is as costly as it is environmentally unfriendly. What’s more, it doesn’t make our clothes any cleaner. Here’s why you should make the switch to cold water.

Given that we all have to do it, it should come as little surprise to learn that laundry exerts a significant global footprint. Of the total energy use and greenhouse-gas emissions produced by a single load of laundry, approximately 75% of it comes from warming the water itself.

There is also the cost to consider. According to Consumer Reports, doing laundry in cold water will save you upwards of $60 per year (or more if you live in an area with higher-than-average electricity rates), assuming an average of 300 loads per year. That may not sound like much, but it’s significant when considering the pressure placed across the entire electrical grid.

Indeed, cold water is actually good for certain clothes. Lower temperatures protect the dyes, and therefore the colour of clothes, while also helping to preserve the fit of the clothes by preventing shrinkage, particularly along the seams. What’s more, some stains, like blood, should only be washed in cold water. Warm water just makes blood stains set in.

How to use cold water

So aside from some rare instances, there is really no reason for you to keep washing your clothes in warm water. Here you have some practical tips:

You can wash everything in cold water successfully, as long as you follow a few basic rules: Only use liquid detergent, as most powders need warm water to completely dissolve and clean successfully. Use the proper amount of detergent – too little and your wash load will not come clean, and too much will leave a soapy residue behind on your wash.

Final tip

Also, do not overload the washer; be sure to leave space for items to move around in the water

Finally, don’t forget that helping to save the environment isn’t a totally altruistic exercise.


Sources: New York Times | Consumer Reports

Big hug for all of you and remember that next Monday our new collection is out. 😉





Fashion Revolution Day 2016 – Hello From India


We would like to take today’s Fashion Revolution Day as an opportunity to share this lovely video with you.

On her recent trip to India Johanna (one of our two founders) took some time to talk to the amazing people who make our clothes.

She wanted to know what makes them tick and see what is important to them, because we care about the people who work for us.

The answers she received are just simply touching! See for yourself !

We are very proud and thankful for all the wonderful people that make our Clothes!



Thanks to Nikolai Huesch for the video editing!


who made your clothesDo you also wonder what is happening on April 24th? It’s only five days to go.


3 years ago, on 24th of April 2013, the factory building Rana Plaza in Dhaka, Bangladesh collapsed. 1,134 people were killed and over 2,500 were injured.

Many wonderful people understood that we have to work together to stop history from repeating itself and a movement was born:

Fashion Revolution

Every year on the 24th of April it’s Fashion Revolution Day, a day to remember that you have the right to be curious! You have the right to know where your clothes actually come from. A day to speak up and ask your Brands for more transparency:

#Who made my clothes?

For us at BAST – Be A Sweet Treasure the 24th of April is a special day. It reminds us that we’re not alone with our mission and that things can and have to change in the Fashion Industry.

We will do all that is in our hands to continue being an example of how things can be done better.

Please stay stuned during the coming days to get to know our lovely workers and don’t be shy to ask your Brands & Friends:




Count Down for Fashion Revolution Day

The Fashion Revolution Day is coming in 1 month. Last years engagement during April 2015 Fashion Revolution Day got more than 64 million tweets.

Be part and ask your favorite brand #whomademyclothes?


Our factory in India

BAST-Be A Sweet Treasure&TheSocialCoin


At BAST – Be A Sweet Treasure we profoundly believe in ‪#‎beingkind‬ and ‪#‎caring‬ for each other.
And this is where we have something in common with the amazing guys from The Social Coin !
We’re really excited to see their volunteers looking great in our special edition T-shirts during 4YFN – 4 Years from Now at this year’s GSMA Mobile World Congress !!
Thank you for being awesome and leading by example! You guys really rock our world!

Please find out more about them here:

And please be sure to remember to be kind. 😉 Sometimes the magic can be in the little details of daily life, don’t you think so?


De parte de BAST – Be A Sweet Treasure creemos profundamente en ‪#‎serbueno‬ y ‪#‎cuidar‬ el uno al otro.
Exactamente igual que los chicos lo de The Social Coin.
Estamos tan contentos de ver a sus voluntarios haciendo maravillas en nuestras camisetas de edición especial durante #‎4YFN_MWC‬ en el‪#‎GSMAMobileWorldCongress‬ de este año!!
Gracias por ser increíbles!

Aquí encuentras más sobre ellos:

Y por favor, no olvidar ser amable siempre. Creemos que muchas veces la mágica se muestra en los pequeños gestos del día a día, no es así?

BAST - Be A Sweet Treasure meets the social coin BAST - Be A Sweet Treasure meets the social coin BAST - Be A Sweet Treasure

In Courtesy of our Wonderful Partners in India

We started our new season developing new knit designs and met with our diligent partner SIGHTMODE at their factory in India. Due to most brands place orders twice a year at the same time 50% of all our workers are full time employed enjoying all benefits such as pension and medical insurance. The balance 50% of workers are self-employed traveling from factory to factory never knowing how the work conditions will be at the next factory.

B.A.S.T.’s production is running in lean times to guarantee work for the factory all year around and to ensure more workers can work in a safe and sound environment .

If you want to find out more, just email to We look forward to hear from you.



Handflatknit in India



Sewing floor in India, some men look suspiciously at such a pretty lady